Hon. Tim Fischer
Chair, Tourism Australia
 

 
   

A passionate enthusiast for regional Australia, the Hon Timothy Fischer has extensive experience promoting Australian trade, overseas. As a former Deputy Prime Minister and Trade Minister for Australia from 1996 to 1999, Mr Fischer actively sought to include the promotion of Australian tourism in his agenda and encouraged greater collaboration between Austrade and the Australian Tourism Commission.

He is well-respected in the business community and has extensive experience as a company director and consultant, including a role as chairman of FAMU Holdings, a private company with a range of business interest dealing mainly with export orientation. He also helps to promote Australian higher education overseas through his association with Charles Sturt University in Bathurst, NSW. Mr Fisher's honorary activities include Ambassador to the year of the Outback 2002, Ambassador for the Australian Made Campaign and Ambassador for the United Nations International Year of Ecotourism 2002.


"Seachange and Treechange are population location trends which reflect the 21st century desire to chill out from the rat race. Bernard Salt, famous writer about population trends and Chairman of the Tourism Forecasting Council of Tourism Australia has well tabulated the big swings in people's lifestyles and locations, driven in part by a desire to step back from chasing the almighty dollar.

Flowing from Seachange and Treechange you have the rapidly expanding dimension of Ecotourism and so let me make the following clearcut prediction:

Ecotourism is not only here to stay, but to greatly grow both as an escape hatch for modern society and as the best way forward in its own right.

The formal definition of Ecotourism, provided by Ecotourism Australia is about right:

"Ecotourism is ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation". In essence it is a blend of both conservation and the joys of tourism, especially recreational tourism.

It is said that a genuine Ecotourism experience should include learning something about where you visit, interacting with local people beyond simply bargaining over trinkets I might add, and respecting the environment. This is why Ecotourism has a great future because by definition it will be always interesting, it provides the ability of people to step back and enjoy the environment and it is fundamentally sustainable, as the template for Ecotourism is about the lightest possible imprint that you might leave behind. This is captured by the great phrase "Leave no trace" or better stated, "Please leave no trace".

         
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