Siimon has won almost every major advertising award for creativity in the world, including the Gold Lion at Cannes, the Gold Pencil at the New York One Show and the Grand prize at the London International Advertising Festival.

In Australia he has won Newspaper Ad of the Year, TV Commercial of the Year, and Magazine Ad of the Year, and has won Advertising Agency Of The Year twice.

Siimon is a winner of the International Advertising Association Scholarship and NSW Young Achiever of the Year, career category.

He has lectured nationally on advertising to over 50,000 business people, and is a successful author in six countries.

Just 5 years ago Siimon co-founded Photon Group. In May Photon listed on the Australian Stock Exchange, and now has a valuation of around $150 m. Siimon remains one of the top 3 shareholders. Photon now consists of 15 marketing services companies, employing over 1000 full and part time staff.

Siimon is also Creative Director of Love, a fast growing branding, PR and advertising agency, and member of the Photon Group.

Recently Siimon released his fifth book, 'Better than Chocolate - 50 Proven Ways to Feel Happier', which has already been bought by publishers in the USA and Japan.