Rowan Sproule joined Tourism Tasmania at its inception in 1996. Now Acting Chief Executive and Director Infrastructure and Research, he has held senior roles in the areas of strategy and research, market development and investment. During his time in the Authority, he has been instrumental in the evolution of the new-look regional tourism authorities and the cluster and touring route approach to destination development. He has played a lead role in the formulation of the widely acclaimed industry strategy Tourism 21 and in the State's innovative approach to access. He has also presented at numerous national and state conferences and forums, and has been published on development matters.

Rowan has a strong belief in tourism's potential to reshape impressions of Tasmania in our key markets and instil pride in Tasmanians for their home. The development of the highly regarded research capability of Tourism Tasmania has been a major focus of his work, echoing his view that a small State like Tasmania with niche opportunities must be totally customer-focussed in its business endeavours. Accordingly, he has gained enormous professional satisfaction from assisting many investors to bring new developments to fruition.

Rowan has represented Government on a number of Boards and Authorities, including the Derwent Entertainment Centre Management Authority, Targa Tasmania, and the Regional Tourism Authorities, and also represents Tasmania on a range of national tourism working parties and committees.