Tony Williams
Vice President Resorts and Projects
Emirates Group
 

 
   

Tony Williams is Vice-President - Resorts and Projects of the Emirates Group.

He joined Emirates in 1996 as Project Manager for the development of the Al Maha Desert Resort, the conservation-based luxury resort in Dubai. Successfully designed and launched in 1999, Al Maha continues to be managed by Tony, winning numerous international awards as a luxury tourism destination, and for its pioneering efforts in conservation. Tony is responsible for the overall management of Emirates' Resorts & Project Development Projects world-wide, including developments in the Seychelles, the Wolgan Valley Resort in the Blue Mountains in Sydney Australia, and the management of hotels and luxury serviced apartments in Dubai.

Tony was promoted to the position of Vice-President - Resorts and Projects, a direct result of his efforts, and is acknowledged for his contribution to conservation on behalf of the Dubai Government and the Emirates Group.

He is the General Secretary of the Dubai Conservation Board, and this capacity reports to His Highness Sheikh Ahmend bin Saeed Al Maktoum. The Board was founded on the basis of his proposals to Government which today sees the largest and most secure national park in the M.E. the Dubai Desert Conservation Reserve, covering 5% of Dubai's total land area. He is responsible for the operations of this reserve on behalf of government.

Prior to joining Emirates, Tony was involved with the tourism and safari industry in South and Southern Africa, working with some of its most prestigious game lodges and wildlife reserves. He has been actively involved with the development of responsible tourism for the past 15 years. He holds a Bachelor of Science (HDE), specialising in Ecological Management, from the University of Natal, South Africa.


Ecotourism as a development tool has been misrepresented. It has a stigma attached to it - "it is cheap", "for backpackers", or for exploiting environmentally sensitive areas for mass tourism. It is potentially the single most powerful tool in tourism today, and it can be used to both develop tourism and conserve; but it has lost its way through political correctness, unscrupulous operators, and poor industry-standards.

The industry needs to recognize why it is not being competitive against mainstream tourism development. It needs to question:
What is being marketed, and to whom?
Is it an effective tool ensuring financial stability and contributions to the environments it claims to protect?
Is it contributing to conservation, or paying political lip-service?
Are its customer, service, and facility standards good enough to compete?

Unless the industry decides where it wants to stand in the face of a global traveling market it is in danger of becoming a fringe movement. Land and biodiversity conservation needs all the help it can get - and ecotourism has the promise to deliver.

While product diversity within this industry should be encouraged there are various models that can deliver on the promise.

         
Back to Ecotourism Australia Homepage


Click here to visit Australia.com