MEDIA RELEASE: ONLINE PLATFORM SET TO SIMPLIFY CERTIFICATION PROCESS
Ecotourism Australia has launched its new online platform, which will make the process of achieving certification easier for tourism businesses.
The platform, called mycertfication.eco, has been designed with both new applicants and existing certified operators in mind.
As well as streamlining the application process through simple click-through criteria and more detailed guidance for applicants, the platform will allow businesses to benchmark their performance and, in the future, show them how they compare to industry best practice.
Other exciting features include the ability for multiple staff to work on their application through a joint business login (though not simultaneously), and easier communication between applicants and their certification coach via a remarks tab.
Initially rolled out for new applicants only, Ecotourism Australia’s existing certified operators will be added to the platform gradually as they renew their annual membership or undergo an audit. In the future, the platform is also expected to feature a special members-only forum.
CEO Rod Hillman says the platform launch comes at an exciting time for the tourism industry:
“Our industry is at a real turning point. What we do now will significantly impact not only the natural assets on which tourism depends, but also on the reputation our industry carries.
“The mycertification.eco platform brings together the most recent update of our ECO Certification criteria with international-standard online systems to ensure that our certified operators continue to deliver world’s best practice ecotourism experiences to their visitors.”
As part of its responsibilities to the Global Sustainable Tourism Council, the international accreditation body for sustainable tourism certification, Ecotourism Australia’s certification criteria undergoes regular updates to ensure that it remains global best practice.
From the most recent criteria review, the ECO Certification program now incudes more stringent criteria on addressing climate change, interacting with wildlife, Indigenous and cultural tourism, building, construction and landscaping as well as accessibility. It will also include a carbon calculator.
For questions and comments, please contact Rod Hillman – CEO: 0427 279 414
For more information about the criteria view, visit https://www.ecotourism.org.au/news/eco-certification-program-review/